The challenge was to redesign
the E-commerce website of Swatch
After studying the brand, I worked on the Information architecture understanding how to clearly structure the information in order to support usability and findability. Then after some deep research on e-commerce websites, I started sketching wireframes, worked on the interaction modalities and created the workflows of the website. I then started designing the pages starting from the most impacting ones such as the "check out". The main challenge was to create the clearest and trustful check out page and process.