BRANDING
UNIVERSITY PROJECT
DESIGN STUDIO
— Create the brand identity of a virtual studio of graphic design
The brief
Creative Intentions is a new graphic design studio based in Beirut. It offers all kinds of services related to corporate identities. The brand image needs to have a modern, creative and young tone. It targets all the agencies who want to put a new product or service into the market and that are looking for innovation.
My role and responsibility
In this project, I worked on the branding identity, creating from scratch a logo that responds to the companies values. A work on the whole corporate identity was also done, creating the business cards, headletters, enevelopes.
— Creation, Intention, Loyalty, and Trust
are the values that melt the essence of this studio.
The logo
Design
• The C represents the C of "creative". Its form refers us to the creative spectrum, that is, something in motion, a sort of spread. This "C" stops on an imaginary line, from which emerges the I.
• The I represents the intention, the direction, it is right, C the intention.
• These 2 letters are the initials of the name of our graphic design studio, as you see they are grouped together in one circle: The C and I are associated, as the creation intends - we can not read C without I, as we cannot dissociate the creation of the intention.
Color
Pink refers to the color of creativity and blue inspires loyalty and trust.
